Goudey – The first sneaky card company

The Goudey Gum Company produced some of the best, and most valuable cards that the world has seen.  Back in the 1930’s the Goudey Gum Company was mostly known for their gum and not their sports cards that were included in each pack of gum.  During the early 30’s, America was in a depression and companies were losing a lot of money.  The Goudey Gum Company had a great idea on how to make some more money and stay in business.  They created a set of cards for their packs of gum.  This set included 240 cards of some of baseball’s best players.  In my opinion, the Goudey Gum Company was the first sneaky card manufacturer.  This is because in 1933 they purposely left out card number 106 in the set.  They did this so more and more people would buy their packs of gum.  Since more people bought the gum, trying to find card number 106 to complete their set, Goudey made more money.  About a year later, they came out and said they left out card number 106 on purpose.  In 1934 Goudey made card number 106 so people could complete their set.  Card number 106 was of Nap Lajoie who played many years before this set was even made.  This is a great example of how American history can be connected with the card industry. 

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2 Responses

  1. Wow, that IS sneaky!

    I don’t collect baseball cards, and I wasn’t born until 1954, but I wonder how many companies pull that kind of stunt today?

  2. Well, I don’t remember the last time I heard a company leaving a card out of a set. But, many people think that companies create error cards on purpose to drive sales up.

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