Flashback Product of the Week: 1963 Fleer

A lot of vintage cards were packaged with some type of edible treat for kids to eat.  Many will agree that they never really tasted the best.  In 1963, Fleer wanted to package their baseball set with something they thought children would like to eat too.  They wanted to use gum, but because Topps had close to a monopoly on the market, Fleer wasn’t able to sell anything with a high sugar content.  The result was a cookie that tasted like a dog treat because it barely contained any sugar.  Unlike the cookie, 1963 Fleer Baseball is quite a popular vintage set for collectors to complete.  The key rookie in this set is Maury Wills, but my personal favorite is the Joe Adcock, which is extremely short-printed.


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