Trade Cards Highlight 2012 Upper Deck Football – Who’s It Going To Be?

Oh I might as well jump on the bandwagon and talk about these trade cards too.  Lucky collectors have been pulling these from their boxes of 2012 Upper Deck Football.  Its the first licensed college football product that contains rookies of the 2012 Draft Class, and collectors are eating it up like mom’s meatloaf 🙂  One of the best things a manufacturer can do is slip something totally unexpected into a product without announcing it to the public.  Letting the collector make the discovery is a great marketing strategy.  That’s exactly what Upper Deck has done with their trade cards.

The back of the card states that Upper Deck will trade you this card for an Upper Deck Football card of a 1st Round Draft Pick Quarterback.  There are unsigned (silver) and signed versions (gold).  I hope you don’t mind waiting awhile for your card to arrive, because Upper Deck won’t start filling these mystery redemptions until June, 2013.  I have a feeling it could be Andrew Luck or Robert Griffin III.  Upper Deck may have decided not to fill them until next year so it allows Luck’s exclusive with Press Pass to pass by.

Then again, it doesn’t state that it would be a card of a 2012 1st Round Draft Pick Quarterback.  Perhaps it could be someone from another Draft Class.  For all we know it could be Ryan Leaf.  Either way, slipping in a card such as this gets collectors talking, and that’s what Upper Deck wants.  This isn’t the first time Upper Deck has gone the sneaky route.  In 1992, Upper Deck offered a trade card which could be redeemed for a Shaq variation.