Have You Seen Strata Football?

One of the biggest innovations the hobby has seen over the last few years is the Shadow Box card.  It was introduced to us by Upper Deck back in 2009.  These eye appealing inserts have a layered 3D effect that just looks down right cool.  After the market gladly welcomed them, I’m surprised that we haven’t seen a product entirely based on Shadow Box cards.  That’s usually how it goes.  Find something collectors love, and then flood the market.  With Shadow Box cards, that sure isn’t the case.

Until now, nobody really challenged Upper Deck’s Shadow Box cards.  Now it looks as if Topps has answered that challenge with Strata Football.  Having a jumbo swatch in the background with layered images and autographs is a major improvement to the standard Shadow Box cards we’ve seen from Upper Deck.  The overlaying autographs on the signed booklet relics are nice looking as well.  I can’t help but think about those plastic overlays we saw in 2008 Topps Letterman.  Collectors really didn’t like them, but I think that was a major response to all the manufactured patches.

This is exactly what the hobby needs to see.  Innovation versus the same old stuff we’re use to seeing.  When one company releases something collectors enjoy, answer back with something bigger and better.  I’d love to see some baseball cards like this.





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