Flashback Product of the Week: 1974 Nabisco Sugar Daddy

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You had to take a second look before biting into that Sugar Daddy or Sugar Mamma candy bar back in the mid 70’s.  If you didn’t, there was a good chance that you’d be eating one of these animated cards.  The 1974 Nabisco Sugar Daddy set consists of 25 cards and includes pro athletes from football, hockey, and basketball.  Each card features an over-sized photo of the player’s head on top of a caricature body.  These cards are tiny, measuring in at 1 1/16″ x 2 3/4″, as they were designed to be placed on a poster that you needed to send away for through a mail-in offer to Nabisco.  There are actually two versions of this set since they were printed at a few different times.  One set will have a 1973 date on the back (for those cards released in early 1974) and others won’t have a date at all.  Condition is everything and high-grade examples can sell for hundreds of dollars, but outside of that these aren’t in major demand.  The centering is terrible on some of these cards.  Complete sets can go for around $80.00.  Nabisco made a handful of different Sugar Daddy sets throughout the 70’s covering all types of sports.  They were produced in mass quantities, but are a nice throwback to the days when candy included cards.


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