Flashback Product of the Week: 1989 Maxx Crisco

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This checkerboard design reminds me of Five Guys.

If you were walking through a grocery store in the late 80’s, there is a good chance that you saw some of these sets on display.  Maxx teamed-up with Proctor and Gamble in 1989 to produce a specialized racing set for it’s customers.  Sets were given away to those people that purchased certain Proctor and Gamble products.  Each set contains (1) cover card and (24) drivers.

Many of these sets were destroyed because the driver pictured on the display stand, Greg Sacks, parted ways with his car’s owner Buddy Baker.  This happened two weeks after the sets found their way back to Proctor and Gamble.  With having about one million sets printed, it shouldn’t be a surprise that some found their way into the hands of collectors.

The overall design of this 25-card set looks exactly like the regular 1989 Maxx Racing set issued that year.  One major notable difference is that the Proctor and Gamble set contains a blue ribbon in the upper-left corner which says “Special Crisco Edition“.  You would think that a set such as this would hold a premium over the regular Maxx cards from this year, but that doesn’t seem to be the case.  The key card from both sets is of Dale Earnhardt.  Earnhardt #3 from the regular issue seems to sell for more than the Proctor and Gamble promo.

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