“Pin-Up” of the Week: Bud Bowl I

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Anyone remember the Bud Bowl?  This was a marketing campaign put on by Anheuser-Busch advertising it’s family of Budweiser beers.  The commercials featured Budweiser bottles playing against Bud Light bottles.  Bud Bowl I took place during Super Bowl XXIII in 1989.  This was an annual event to watch for up until 1997.  They skipped the normal Bud Bowl game in 1996, and only held a contest.  Game pieces with plays on them were probably distributed to fans in cases of beer.  The people with the winning play on their piece won.  By 1998, the Bud Bowl was removed from T.V.  The name was mainly used for in-store displays.  Today you don’t see it at all.

Bud Bowls were filmed using 3D computer graphics and stop-motion animation.  In some cases, it could take many hours to produce a few seconds of footage.  Throughout the years the Bud Bowl had a slew of famous announcers including Terry Bradshaw, Chris Berman, Marv Albert, Howie Long, and Ronnie Lott.  Bud Bowl I ended with Budweiser winning 27-24.  Budweiser won six of the eight Bud Bowls.

Anheuser-Busch slapped the Bud Bowl name on practically everything.  They made a few different pin sets.  These sets were mass produced and easy to find.

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