Flashback Product of the Week: 2001 Skippy Derek Jeter

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Not familiar with CyberAction?  I’m betting most collectors don’t remember this company given it’s short lifespan.  You may also know them as Digibles.  They changed their name a few times.  CyberAction was truly ahead of it’s time releasing what is believed to be the first digital trading cards.  This is long before any of the digital trading card apps that Topps has come out with.  They originally started with entertainment properties like Marvel, Star Trek, and Xena: Warrior Princess, but eventually found their way to Major League Baseball.

Compared to the digital cards of today, CyberAction’s products look quite primitive.  You have to remember that this was a time before smartphones.  CyberAction sold CD-Rom discs that had digital cards on them.  Once you inserted the disc into your computer, installed the software, you were ready to go.  The cards on the disc could virtually be flipped and interacted with.  All kinds of videos, stats, bios, and trivia were included.  If you had the internet, even more digital cards could be found on their website.

Digital collectibles are becoming much more popular in today’s hobby.  I don’t think they will ever replace something you can physically hold though.  When CyberAction was around (1997-2001), I think it was just too early for digital cards.  Its only something that has been getting attention over the last few years.

The only physical cards that CyberAction made were ones used for promotional purposes.  If you were making a peanut butter sandwich in 2001, the odds are pretty good you came across these discs.  CyberAction and Skippy teamed-up to bring collectors this 4-disc set featuring Derek Jeter.  You can easily find all four discs.  Sometimes they’ll even be attached to the lid.  It wasn’t long after when CyberAction folded.  But look on the bright side, Skippy is still around.

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