Flashback Product of the Week: 1989 CBS Television Announcers

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CBS loves to keep reminding you of what you already know you’re watching.  If you took a shot every time they said “This is the NFL on CBS.” you’d probably pass out before they held the coin toss.  I remember Saturday Night Live making note of this back in the 90’s.  Kevin Nealon played Jim Nantz, and he kept repeating “This is the NFL on CBS.” over and over again.  “CBS proudly presents The Masters.” is another one you hear a lot.

Television stations are the last places you think about when it comes to card manufacturers.  For a very brief moment in 1989, CBS made football cards.  Now, this was not some nationally distributed product that came in a fancy box.  It was more like a ten-card set shipped in a few envelopes.

For those members of the 1989 CBS Football Announcing Team who either at one time played in the NFL or coached, received a card.  The players include: Terry Bradshaw, Dick Butkus, Irv Cross, Dan Fouts, Pat Summerall, Gary Fencik, Dan Jiggetts, John Madden, Ken Stabler, and Hank Stram.  As you can see, the cards feature an action shot of the person during their time in the NFL.  The photos were then placed on a green football field with a white yard mark.  On the back you’ll find a horizontal layout containing a head shot, biography, and stats all bordered in red.

CBS split this set up into two different releases.  Each issue has five cards.  They were sent out to various CBS representatives probably as a marketing tool.  Although they aren’t serial numbered, only about (500) sets are suppose to exist.  The price for an individual card and/or complete set can be all over the place.  It definitely is one of those oddball sets from the late 80’s.

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