Product Highlight: 1994 Action Packed NFL COASTARS

Action Packed lasted longer than most new card companies that got their start during the junk wax era.  They made football, baseball, basketball, racing, and wrestling cards.  Getting into the hockey card business was a top priority, but it never fully panned out.  Almost all of their hockey products were issued as promos.

Given the amount of sports cards that flowed into the hobby during the 80s and 90s, Action Packed needed to do something in order to separate themselves from their competitors.  Their answer was thicker card stock, rounded corners, and “puffy” pictures.  I call them “puffy” because the images are raised resembling those stickers that became popular during the 80s.  The “puffy” picture became Action Packed’s signature style for all of their products.

Action Packed sure had it’s share of unusual products to collect.  In 1994 they introduced their line of COASTARS.  These are actual coasters that you can throw on the table and place your drink on.  Six coasters come shrink-wrapped to a sheet.  You need to punch-out the coaster from the sheet in order to use it.  The checklist features players like Boomer Esiason, Dan Marino, Emmitt Smith, and Jerry Rice.  One side of the coaster has the player in their home uniform.  Flip it over and you’ll find them pictured in their away uniform.  COASTARS is one of the only products Action Packed made that doesn’t include “puffy” pictures.  Probably so you wouldn’t spill your drink.

I hate to be the bearer of bad news, but COASTARS didn’t catch on.  Fun novelty, but no major demand.

One Response

  1. The graphics at the bottom of those cards made it look like a TV broadcast… with stats.

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