Hobby Oddities: 1997 Pinnacle Inside Can Opener

It slices. It dices. And all you have to do is “set it and forget it.”

Pinnacle was an innovative card manufacturer. You’ve got to give them credit for trying different ideas. Not every idea was a winner though.

In 1997 Pinnacle introduced collectors to the Pinnacle Inside brand. This time it wasn’t the cards that were innovative. Instead it was the delivery system.

Soup cans. That’s what the cards came packaged in. Between 1997 and 1998 Pinnacle released these soup can cards for MLB, NFL, NHL, WNBA, and NASCAR.

Some thought it was cool. Others found it annoying. Displays were bulky and took up a lot of space. Each can had a different player on it. Many collectors would pick out their favorite player(s) and keep the can(s) sealed. This made it even more difficult to locate some of the rarer cards in the set. Lots were sitting in sealed cans on collector’s shelves.

Pinnacle sent out a kit to shops and distributors in 1997 to promote this new line of cards. The kit consisted of a sample can (with Ryan Klesko on it), a trading card picturing the sample can, and a Pinnacle Inside branded can opener.

Its not everyday you see a card company’s name on a kitchen accessory.

Upper Deck gave the soup can idea a try with 1999 UD Choice Baseball.