OYO Launches Line Of NHL Minifigures

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OYO Sportstoys began selling officially licensed NHL minifigures this week.  As of right now the teams they are offering minifigures for include the Rangers, Canadiens, Blackhawks, Red Wings, Maple Leafs, and Bruins.  Other teams will soon follow.

I’ve got to say that OYO really put some thought into their new line of hockey minifigures.  Included with every minifigure you’ll find a stand, stick, helmet, shield, puck, and skates.  OYO even designed the players to look like they’re wearing gloves.  They could have easily just copied the basic design they use for their baseball and football players, but they went the extra step in redesigning the hands.  The same could be said about the skates too.  It won’t be long until you start seeing these guys pop-up at your local hobby shop or sports venue.

Founded in 2011, OYO Sportstoys has seen much success with their line of officially licensed minifigures.  This success has even spawned off Field Sets for both baseball and football.  It really wouldn’t surprise me if we see hockey Field Sets down the road.  The best thing about them though is that they’re fully compatible with other building toys such as LEGOs.  Having a minifigure of yourself is almost an honor.  Just like seeing yourself as a character on Family Guy or The Simpsons.  Kids like LEGOs and kids like sports.  Its only natural to put them together.  Funky stuff like this is just awesome.  I hope OYO sees a boost in sales with The LEGO Movie coming out soon.

OYO Sportstoys Field Set Review

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According to Santa Claus, there are only 97 more days to Christmas.  Kmart has already rolled out the first Christmas commercial this year, and it’s just the beginning.  It really does come sooner with each passing year.

OYO has recently added a new lineup of toys to their collection that I’m sure will be a big hit this holiday season – Field Sets.  Collectors began snarfing up OYO’s Field Sets this past summer during the All-Star Game in New York.  Now they offer four types of Field Sets for each MLB team – Starter Set, Infield Set, Outfield Set, and the Game Time Set.  If you’re looking to go all out, it’s best to go with the Game Time Set as it is the highest level, and consists of the other three sets in one.

The 157 piece Game Time Set contains the following:

  • 136 OYO Building Blocks
  • 10 OYO minifigures – 9 OYO team characters & 1 OYO Umpire (The umpire minifigures are exclusive to the Field Sets)
  • 11 baseball accessories (9 gloves, 1 bat, and 1 ball)

Although the minifigures that come along with each Field Set don’t represent specific players, their facial expressions completely make up for it.  The faces on the Field Set minifigures are much more animated when compared to the actual player minifigures OYO sells separately.  You could always take the head of a Field Set minifigure and put it on the body of one of the player specific ones.  That’s one of the great things about OYO’s toys.  They’re interchangeable.  Not just with each other either, but with other building toys such as Lego.  So if you wanted to have two OYO teams playing against one another and during the game they get invaded by some Lego alien set, it’ll work.  Its limited only by what your imagination can come up with.

What would I like to see OYO do next?  They are currently working on blind packages that contain a few random minifigures.  I think this is a great idea, as the blind packaged collectible market has taken off.  But the figures inside need to have some type of chase factor.  Minifigures with variations would work.  How about randomly inserted redemptions for you to get your very own minifigure made?  I think they need to expand on the Field Set idea and move into stadiums, vendors, team buses/planes, fans could build.

OYO has really hit a niche market that I think Lego missed.  Anything that can connect you with what you love now to something you played with during your childhood is awesome.  If you think these things are popular now, wait until the Lego movie comes out next year.

OYO Sportstoys Creates Exclusive Minifigure For The 34th National

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OYO Sportstoys has been busy.  During the All-Star FanFest they unveiled their new Field Sets and blind packs.  Now they’re moving on to the 2013 National Sports Collectors Convention.  If you’re attending The National, be sure to stop by booth #670.  Each day they will be giving away 100 (50 kids and 50 adults) Special Edition OYO minifigures that commemorate this year’s NSCC.

In addition, Thursday-Sunday between 11 a.m. – 1 p.m., OYO will run one-half hour sessions for kids to build an OYO field.  There are 12 spots available per day.  OYO is providing 12 field sets and each participant will be invited to build and play with the field sets and OYO players.  All participants will also receive a bag of “goodies” from Never Enough Cards including sports card sets, packs and other items.  Extra OYO figures will be given out as prizes.  Kids may register in advance by sending an email to  OYONationalPromo@aol.com  to reserve a spot.  Parents should send an email including the child’s name, day and time they would like to participate and a contact phone number.

I couldn’t be happier to hear news like this.  Having your favorite sports figures turned into a minifigure that is completely compatible with other popular building products such as LEGOs is just awesome.  It doesn’t matter who you are, because I’m guessing that a majority of people played with toys like this when they were kids.  Being able to connect what you enjoy now to something from your childhood is great, and that’s exactly what these minifigures do.

One day I would like to see these minifigures reach the level of collectability that some of the LEGO issued ones have.  Just take a look at some of the insane prices the Comic-Con superhero minifigures are selling for.  As of right now, OYO Sportstoys makes minifigures for a wide array of baseball and football players.  Plus they make minifigures for all types of events such as the Super Bowl, Spring Training, and NFL Draft.  What I would like to see from them in the future are more limited editions and minifigure variations.

What’s up next for OYO fans?  Earlier this week OYO released this image which can only indicate they’re working on hockey minifigures next.

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OYO Sportstoys Prepares To Release Officially Licensed NFL Minifigures


OYO Sportstoys is preparing to launch their NFL line of minifigures.  It only seems natural to go this way after the success they’ve been having with their MLB, MiLB, and Baseball Hall of Fame minifigures.  OYO Sportstoys released this image today of New England Patriots quarterback Tom Brady clearly in minifigure form.  Just like the baseball minifigures, these will be completely compatible with already existing building products such as LEGOs.  These mini qb’s sure will be difficult to “block” 🙂  Looks like fun!

The Official Sports Card Info OYO Minifigure Review


The slinky… the pet rock… Cabbage Patch Kids… Tickle-Me-Elmo.  All are top toys that parents fought to find so they could see their children’s faces light up on Christmas morning.  But now, there is a new toy preparing to hit the streets that everyone will need to have if they want to be deemed cool among their friends.  What I’m talking about of course is the official Andrew Chrisman – Sports Card Info Minifigure made by my friends over at OYO Sportstoys.


OYO Sportstoys is a fairly new company that has obtained licenses with Major League Baseball, MLBPA, and MiLB to produce minifigures of many popular players.  As of this writing, OYO Sportstoys makes minifigures covering every MLB team, and they recently started their MiLB line.  It looks like hockey and football won’t be far behind.  But one of the coolest things they have started to produce for fans are custom OYO minifigures.

There are three types of custom OYO minifigures that they offer.  If you would like your name, facial likeness, position, and number on a personalized MLB minifigure, they can easily do that.  This way you can prove to people that you actually played pro ball 🙂  The other two custom services go even further allowing you to have your own team/company name, logo, etc…  This is beyond cool!  I’m betting that anyone reading this remembers playing with LEGOs and wanting to be turned into their own minifigure.  Even the box gets customized to your liking, and resembles a baseball card.

Speaking of other building products such as LEGOs, OYO Sportstoys minifigures are completely compatible with other building toys.  This is one of the best things about their products.  You can easily integrate them with other popular building toys like LEGOs.  This way you don’t have to go out and purchase a whole new product line.  Tapping into MLB and MiLB is also an uncharted place no other minifigure manufacturer has gone.  LEGO has lightly touched on basketball, soccer, and hockey, but nothing like what OYO Sportstoys is doing.

Custom OYO minifigures make great promos for virtually anyone.  Marketing people need to take a good hard look at these.  How many times have you gone to a company event and walked with worthless promos that will most likely end up in the garbage, i.e. key chains, pencils, pens, and god knows what else.  How fun would it be to show up to a company event and see that you have your own minifigure?  Its just something different.  I hope to see these as stadium giveaways someday.

Minifigures in general are quite collectible, especially the custom ones and exclusives only available for a certain time.  It will be interesting to see how collectors respond when some of these custom OYO minifigures find their way onto the secondary market.  In many ways, these custom ones might be more in demand than anything containing an MLB or MiLB logo.  That’s just how collectors are.  I would like to see them publish a database that collectors could refer to in order to see how many of each type of custom OYO minifigure was produced.

These minifigures are much more advanced than anything we’ve seen from LEGO.  They have 11 points of articulation compared to the 7 we’re all use to.  Having this additional movement allows the minifigure to be posed in various positions we’re just no use to seeing.  It makes them look much more lifelike.  Each player comes with a cap, bat, ball, glove, and stand.  The stand contains a unique DNA number that doesn’t have a use quite yet, but I’m sure it won’t be long until we find out what you can do with it.  Most likely it will be used for some kind of online content.

This December will be Sports Card Info’s 5th anniversary.  Never in my life did I think that I would have my own action figure.  OYO Sportstoys has a really great thing going and I hope their success continues.