Card of the Day: Jeff Gordon 1993 Action Packed Young Guns #61


Card of the Day: Aundray Bruce 1990 Action Packed #1

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Card of the Day: Yoan Moncada 2017 Topps Heritage Action Image #117

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Flashback Product of the Week: 1994 Action Packed NFL CoaStars

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Wow.  I’m really scraping the bottom of the barrel with this one.

Action Packed lasted longer than most new card companies that began during the massive overproduction era.  They made football, baseball, basketball, racing, and even wrestling cards.  God knows they wanted to get into the hockey card business, but it never fully panned out.  Other than one product, all of their hockey cards were issued as promotional pieces.

Given the amount of sports cards flowing into the hobby during the 80’s and 90’s, Action Packed needed to do something in order to separate themselves from the competitors.  Their answer was thicker card stock, rounded corners, and “puffy” pictures.  I call them “puffy” pictures because the images were raised-up resembling those puffy stickers that became so popular during the 80’s.  The “puffy” picture became Action Packed’s signature style across all of their products.

Action Packed sure had it’s share of unusual products to collect.  In 1994 they introduced their line of CoaStars.  These were actual coasters that you could throw on a table and place your drink on.  Six coasters would come shrink-wrapped to a sheet.  You would have to punch-out the coaster you wanted.  The checklist features guys like Boomer Esiason, Dan Marino, Emmitt Smith, and Jerry Rice.  One side of the coaster has the player in their home uniform, flip it over for the opposite.  Stats for each go accordingly.  CoaStars is one of the only products Action Packed made that doesn’t include “puffy” pictures.  Probably so you wouldn’t spill your drink.

I hate to be the bearer of bad news, but CoaStars didn’t catch on.  Action Packed even made them for racing and hockey too.  Fun novelty, but no major demand.

Card of the Day: Santa Claus 1994 Action Packed #SC2

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Flashback Product of the Week: 1993 Action Packed Racing

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“I love my new cellular telephone.  It only costs $10.00 per minute.” 

With the recent fall of Press Pass, NASCAR collectors have no clue as to where they’ll see their next racing product.  Of the current manufacturers that are still in business, Panini is the only one that appears to have the money to take on another brand.  Will they?  I don’t know.  Panini seems to be buying up everything today.  I personally would like to see what Topps or Upper Deck would do with a NASCAR license.  Topps issued some NASCAR eTopps cards in 2003, but that is really the extent of their racing experience.  From 1995 to 2000 Upper Deck released some nice looking NASCAR sets.  I don’t see Leaf grabbing up the NASCAR name.  If Panini were to get control over NASCAR, they could bring back some of the old Pinnacle and Action Packed products from the 90’s.  Whenever and whoever makes the next racing product needs to take into consideration the things NASCAR collectors haven’t seen much of yet.  Items such as Shadow Boxes, sketches, and those fancy art/relic cards found in products like Gypsy Queen have yet to make it into the hands of NASCAR fans.

Like I said before, Panini could revive the Pinnacle and Action Packed products if they get into the NASCAR business.  The now defunct Action Packed released their first racing set in 1993.  Their cards were known for having curved corners and raised embossing.  They were also quite thicker than your standard card too.  This was common for most of their products.  1993 Action Packed Racing doesn’t hold a lot of value today.  The 24k Gold cards still get some attention and are probably the most desirable.  From what I know, this is the only product to ever have braille on a portion of the cards.  Premier Edition boxes sell for about $20.00, while the Series II and Series III go for under $10.00.

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Flashback Product of the Week: 1977-80 Pro Sports Marketing NFL Action Team Mates

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Given that its the holiday season, I thought it would be fun to look back at some of the past sports toys that I’m sure Santa left under the tree for many of you.

Lets start off with 1977-80 Pro Sports Marketing NFL Action Team Mates.  These 7.5″ tall NFL-themed action figures came with two sets of interchangeable numbers, removable helmet, football, play book, and display stand.  They were sold exclusively through the JCPenney and Sears catalogs.  This is probably why complete examples can be worth huge amounts of money.  They don’t even need to be mint in box to be worth a lot either, but it does help.  For some reason the African American figures seem to be in higher demand as they command insane prices.  An African American Bengals action figure recently sold for over $700.00.  I’m betting not as many African American figures were sold when you could buy them through the catalogs.

Compared to the figures they make today, these look quite crude.  They’re very generic looking and aren’t highly detailed.  You have to remember, this is the way most sports action figures looked at the time.  We were still years away from the first Starting Lineup set.  Its not that unheard of to find mint figures still in their original box with a few limbs that have fallen off.  The limbs are all held together with tiny rubber bands which can easily break over time.  They also made a field and benches for the figures, but these are very difficult to find.

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