Flashback Product of the Week: 1976 Fleer Team Action Stickers

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Fleer took an interesting approach with their 1976 Team Action Stickers set.  The 66-card set features action shots only and focuses more on the play going on in the picture rather than the players.  There are two cards for each NFL team and one card for every Super Bowl.  Given that this product isn’t focused on the individual players, the cards aren’t in high demand.  Collectors want player driven cards.  Despite all of that, collectors must have been purchasing them because Fleer continued to release a Team Action set well into the 1980’s.  There really aren’t any key cards to look for, and this product is probably more valuable in set or sealed box form.

Flashback Product of the Week: 1990 Action Packed All-Madden


Starting in the late 80’s, Action Packed popped on the scene trying to get a license to produce cards.  At first they didn’t have a lot of luck, but then things started to turn around.  It wasn’t too long before they helped to contribute to the overproduction problem that plagued the 90’s.  One of Action Packed’s earliest products had them teamed up with football legend John Madden.  1990 Action Packed All-Madden is a 58-card set that could be found in both pack and factory set form.  Action Packed sets were known for having rounded corners and embossed lettering/photos.  They look very similar to your standard credit card.  The players included within this annual team were selected by John Madden.  As you can imagine over time most of these players have fallen off the radar.  The only card worth talking about would be the Emmitt Smith #9 rookie.  Emmitt Smith may have very well been one of the greatest running backs to ever play in the NFL, but this card holds very little value since about ten billion copies were made.  Action Packed did make a promo card of former Bears running back Neal Anderson that was provided to dealers and collectors that read Sports Collectors Digest.

Action Packed released a steady line of products throughout the 90’s, but dwindled off around 1997.  You have to give them a lot of credit given the fact they got to team up with John Madden on a handful of projects.  To many, Madden is a football god.  For being one of the NFL’s best known celebrities you would think John Madden would have a ton of cards, but he doesn’t.  The name John Madden is better known throughout the video game industry.  The few autographed cards he does have go for major bucks when they surface.  Just check out these:

Flashback Product of the Week: 1983 Donruss Action All-Stars


It cracks me up when I look at this box and see the phrase “MR. RETAILER This carton contains 2 FREE packs for 60¢ EXTRA PROFIT”.  Mantle is also misspelled.  Donruss was known for rushing their early baseball products.  Its common to find lots of errors.  Its pretty bad though when they don’t catch a spelling mistake on the front of the box.

The 1983 Action All-Star set only contains 60 cards.  They are slightly larger in size measuring 3.5″ x 5″.  That makes storing them a little harder.  Its not like there are any major cards in this set worth protecting.  It was so overproduced.  Sealed boxes can be found for under $10.00.  It was marketed as depicting major league players in a new style, but I’m not seeing what the new style would be.  The 63-piece Mickey Mantle puzzle is probably the most popular thing within this product.  A complete puzzle can be picked up for $5.00 or less.


Cardboard Double Take – Reese & Rollins


Collectors were astonished when their eyes fell upon the 1953 Bowman Color set.  Never before had they seen such beautiful imagery conceived on cardboard.  One of the most impressive looking cards considered by many would be #33.  It features a leaping Pee Wee Reese attempting to make what looks like an impeccable double-play.  Up until this time, collectors didn’t get to see many action shots like this featured on their cards.  Some believe this to be a reverse negative, because it looks as if the runner is going from third back to second.  The runner could have been running in the wrong direction too.  Given that this photograph was taken during a spring training game, you have to imagine that anything could have been going on.

Centering and focus are the two main issues with this specific card.  Some can be blurry.  If you are looking to add one to your collection, poor condition examples can be found for under $100.00.  Ones that are pack fresh and look fantastic can be worth thousands.  If you want a nice one, expect to pay $300.00 to $500.00.


Since the production of the ’53 Bowman Color Reese, there has been countless action shots included within card sets.  It has become a hobby standard by now.  I’m sure there are shots similar to the Reese, but not as similar as this Jimmy Rollins 2007 Topps Turkey Red #10.  Not only is Rollins throwing in the same direction, but the runner is facing the same way too.  I’m sure the Reese inspired this piece of work.

Card of the Day: Mark Chmura 1997 Pinnacle Action Packed #109


“Pin-Up” of the Week: Brett Favre 1994 Action Packed Badge of Honor


Action Packed has long been out of the sports collectibles business, but during the early to mid 90’s you could find their stuff all over the place.  In 1994 they produced a product called Badge of Honor.  Each pack contained four pins.  Just like a lot of sports collectibles of this time, they were overproduced to the max, and can be found today for very little money.  I say put old and rare pins into newer cards.

Card of the Day: Shannon Sharpe 1990 Action Packed Rookie Update #46


Flashback Product of the Week: 1997 Pinnacle Action Packed

Cards that felt like a pigskin.  That was the whole idea behind this product.  Just about every card in this set had some type of texture to it.  Most of them felt like the skin of a football.  In every box there were 24 packs, with 5 cards per pack.  One of the major highlights of this product was its 24kt gold cards.  I can remember buy a bunch of these at my local CVS when I first started collecting.  I think they need to bring back more cards with texture.  Its just a cool concept.

Flashback Product of the Week – Topps Action Flats

This week Sports Card Info is starting a new feature called “Flashback Product of the Week”.  Today I’m taking you back to the late 90’s, where game used relics were fairly new and insert cards were all the rage.  This week I’m talking about 1998 and 1999 Topps Action Flats.  Topps went in a little different direction with this product.  When you opened a box and looked down to see what you got, all you could see were these tiny little figures looking back at you like a twisted “Toy Story” army.  Each pack contained a miniature plastic figure of an athlete that resembled a flattened pancake, and one Topps card.  There really wasn’t anything different about the card except it had a foil logo on it that said “Action Flats”.  Other than that it looked exactly like a regular Topps base card.  I’ll admit that I purchased a few of these back in the day when I was a young collector.  I think I had a Dan Marino and Mark McGwire.  After 1999 these really didn’t pan out and Topps stopped making them.  If you ask me, I can’t believe they made more than one series of this product.