A Step In The Right Direction – Cards & Video Games Unite

Last year I wrote a post about how card manufacturers should try to enter the video game industry. ¬†Well, it looks as if Sports Card Info has influenced Panini to do so ūüôā ¬†Panini and EA Sports have teamed up for the new Madden 11. ¬†Panini has produced 50 exclusive Drew Brees on-card autographed cards that can only be obtained inside copies of Madden 11.

This is a great step in the right direction. ¬†The video game industry is huge, and there isn’t a much more popular sports game than Madden. ¬†This is the type of innovation I like to see within The Hobby. ¬†I hope other card manufacturers decide to do the same with other sports.

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Should Sports Cards Be In Video Games?

For years manufacturers have been trying to get more people interested in The Hobby. ¬†One of the main demographics companies have been targeting is kids. ¬†With all the high-tech toys out on the market, one of the last things many kids find interesting is sports cards. ¬†Products such as Topps Attax and MLB Showdown are just a few of the many products companies have created to try and attract more kids to the industry, but it hasn’t really worked too well. ¬†I highly doubt that even the Topps 3D venture will go far. ¬†The last thing kids want to be treated like is kids. ¬†This is why many of the kid friendly products don’t perform too well. ¬†If I were “Hobby King” for the day you want to know what I’d do? ¬†I’d try to incorporate sports cards into popular video games such as Madden and MLB The Show. ¬†I’m not saying devote an entire portion of the game to cards, but slightly incorpate trading cards into the game. ¬†For example, when reading the bio of your favorite player there could be a section that lists some of their key cards that have been made up to that point. ¬†Since most of the popular entertainment systems have internet access, why not allow people to click on one of those key cards and provide them with more information. ¬†Perhaps it could even point them in the right direction of where to purchase cards like that. ¬†If a company really wanted to get involved with the gaming industry, maybe they could sponsor online events and the winners could obtain certain products. ¬†Current manufacturers don’t seem to get very far when they try and do this stuff by themselves. ¬†I think they need to see what people are interested in and try to incorporate themselves into that market. ¬†What most manufacturers have done so far is the total opposite. ¬†They try to create something slightly innovative and then hope people will come to them, when in reality it should be the other way around.

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