Growing up in the 1980s I bet you can remember when Big League Chew hit the streets. Big League Chew is unlike any bubble gum that fans had seen before. Packaged in a foil pouch, and the gum itself is shredded to resemble chewing tobacco. Big League Chew is the brainchild of Portland Mavericks pitcher Rob Nelson. The idea was pitched to the Wrigley Company by MLB All-Star pitcher Jim Bouton. Fans were introduced to it in May of 1980, and it has been in production ever since.
In 2010 the Wrigley Company sold the rights to Big League Chew to Ford Gum. Various gum flavors and packaging styles have been added over the years. I’ve always enjoyed the artwork featured on their packages.

Gum chewers in 1986 were greeted with a baseball card inside their pouches of Big League Chew. The entire set consists of only (12) cards. Pouches each had one card and/or you could send away through a mail-in offer for a complete set. Many of the cards found in the pouches were damaged through the packing process. All of the players in the set are members of the 500 Career Home Run Club. The year on the card indicates when that player made it into the club.

Interesting fact. During the mid-1980s Ford Gum was owned by Leaf. Yes, the same Leaf that makes cards. If Ford Gum would’ve had the rights to make Big League Chew back then these cards would have the Leaf name on them.
Filed under: Product Highlight | Tagged: 1986, big, chew, highlight, home, league, legends, product, run | Leave a comment »