Flashback Product of the Week: 1992 Motor Art Iditarod Sled Dog Race

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Man.  They really did make cards for everything back in the early 90’s didn’t they?  With the 2013 Iditarod right around the corner, this seemed like a perfect set to talk about.

Using sleds and dogs as a form of transportation has been around since the dawn of time, but the Iditarod only began in 1973.  This annual race takes place in early March where teams travel from Anchorage to Nome.  For up to two weeks or more, mushers and their dogs will endure some of the harshest winter weather.  Blizzards, sub-zero temperatures, and violent winds are just some of the challenges they have to face.

To celebrate its 20th anniversary in 1992, Motor Art made a 110-card set covering everything that dealt with the Iditarod.  This set features past winners, upcoming mushers, important figures in race history, scenes from along the trail, and some of the cards feature famous dogs.  Four of the cards can be placed together in order to form a map of the trail.  The Iditarod may be the biggest sporting event in Alaska, but these mushers don’t get quite the attention as baseball, football, basketball, and hockey players.  Everything in the early 90’s was a “Limited Edition”.  Today you can easily find these factory sets for under $10.00.  As a standalone product, sets like this don’t have the fan base in order to survive.