A Look At Ryan O’Hara: Topps Gets A Social Media Upgrade

Yesterday, Topps announced that Ryan O’Hara would become its new CEO.  Departing is Scott Silverstein who has been with Topps since 1993 and will stay on the Topps board.

O’Hara holds a BA in Economics from Stanford University and a Masters of Business Administration from the Harvard Business School.  This guy has spent so much time in school, he probably hasn’t opened a single pack of trading cards in his life…… just joking 🙂  O’Hara is coming over from TV Guide and TVGuide.com and in the past has worked for Nestle and Fox Sports.  Having worked for Nestle could possibly help Topps out with their candy business and working for Fox Sports means that he’s not totally lost when it comes to sports.

One area that I’d like to see O’Hara succeed in at Topps is their social media division.  O’Hara is one person that truly embraces social media and marketing.  This is one place that Topps drastically needs to make some improvements in.  Topps does send some products out to a few websites other than Beckett, but other than that, they really fall short of what some of the other manufacturers are doing.  They do have Topps Town and that iPhone card flipping app, but other than a few Tweets every now and then they don’t do anything too spectacular.  Don’t even get me started on the augmented reality stuff your suppose to do with a webcam.

On March 1, O’Hara will start as the CEO of Topps, and it will be interesting to see what changes he can bring with him.

What type of changes would you like to see at Topps?  For one thing, cover up the redemption codes so people can’t use them and then place the redemptions up for sale!

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