Card of the Day: Razor Ramon 1995 Action Packed WWF #3

Card of the Day: Luis Aparicio 1993 Action Packed All-Star Gallery Series 2 #122

Card of the Day: Brett Favre 1991 Action Packed Rookie Update #21

Card of the Day: Lawrence Taylor 1995 Action Packed WWF WrestleMania XI

Card of the Day: John Elway 1995 Action Packed #14

Product Highlight: 1994 Action Packed NFL COASTARS

Action Packed lasted longer than most new card companies that got their start during the junk wax era.  They made football, baseball, basketball, racing, and wrestling cards.  Getting into the hockey card business was a top priority, but it never fully panned out.  Almost all of their hockey products were issued as promos.

Given the amount of sports cards that flowed into the hobby during the 80s and 90s, Action Packed needed to do something in order to separate themselves from their competitors.  Their answer was thicker card stock, rounded corners, and “puffy” pictures.  I call them “puffy” because the images are raised resembling those stickers that became popular during the 80s.  The “puffy” picture became Action Packed’s signature style for all of their products.

Action Packed sure had it’s share of unusual products to collect.  In 1994 they introduced their line of COASTARS.  These are actual coasters that you can throw on the table and place your drink on.  Six coasters come shrink-wrapped to a sheet.  You need to punch-out the coaster from the sheet in order to use it.  The checklist features players like Boomer Esiason, Dan Marino, Emmitt Smith, and Jerry Rice.  One side of the coaster has the player in their home uniform.  Flip it over and you’ll find them pictured in their away uniform.  COASTARS is one of the only products Action Packed made that doesn’t include “puffy” pictures.  Probably so you wouldn’t spill your drink.

I hate to be the bearer of bad news, but COASTARS didn’t catch on.  Fun novelty, but no major demand.

Card of the Day: Jeff Gordon 1993 Action Packed Young Guns #61

Card of the Day: Aundray Bruce 1990 Action Packed #1

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Card of the Day: Santa Claus 1994 Action Packed #SC2

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Flashback Product of the Week: 1993 Action Packed Racing

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“I love my new cellular telephone.  It only costs $10.00 per minute.” 

With the recent fall of Press Pass, NASCAR collectors have no clue as to where they’ll see their next racing product.  Of the current manufacturers that are still in business, Panini is the only one that appears to have the money to take on another brand.  Will they?  I don’t know.  Panini seems to be buying up everything today.  I personally would like to see what Topps or Upper Deck would do with a NASCAR license.  Topps issued some NASCAR eTopps cards in 2003, but that is really the extent of their racing experience.  From 1995 to 2000 Upper Deck released some nice looking NASCAR sets.  I don’t see Leaf grabbing up the NASCAR name.  If Panini were to get control over NASCAR, they could bring back some of the old Pinnacle and Action Packed products from the 90’s.  Whenever and whoever makes the next racing product needs to take into consideration the things NASCAR collectors haven’t seen much of yet.  Items such as Shadow Boxes, sketches, and those fancy art/relic cards found in products like Gypsy Queen have yet to make it into the hands of NASCAR fans.

Like I said before, Panini could revive the Pinnacle and Action Packed products if they get into the NASCAR business.  The now defunct Action Packed released their first racing set in 1993.  Their cards were known for having curved corners and raised embossing.  They were also quite thicker than your standard card too.  This was common for most of their products.  1993 Action Packed Racing doesn’t hold a lot of value today.  The 24k Gold cards still get some attention and are probably the most desirable.  From what I know, this is the only product to ever have braille on a portion of the cards.  Premier Edition boxes sell for about $20.00, while the Series II and Series III go for under $10.00.

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