Maybe the joust is used to poke you in the eyes so you don’t have to look at the long list of unfulfilled redemption cards?
Its coming. We all know it. Any day now an official announcement will be made stating that Fanatics will be purchasing Panini America. I thought perhaps something would be announced during the 2022 Industry Summit. But nothing of importance came out of that event. All I saw there were people giving awards to each other.
Upper Deck would be Fanatics next target as I believe they would love to add the NHL, Wayne Gretzky, Michael Jordan, and Tiger Woods to their portfolio. People will complain about a monopoly. They will even threaten to never open another Fanatics-made product again. But they will. The boycotts and threats rarely last. I remember people saying the exact same things about products such as Prizm, and we all know how that went.

Have you ever wondered why Panini’s logo features a jousting cartoon knight? Panini’s origins go back to Modena, Italy. The company was founded by two brothers Benito and Giuseppe Panini in the early 1960s. Giuseppe Panini, who loved riddles and puzzles, invented his own crossword puzzles under the pseudonym “The Knight”. In the 1970s there was a magazine for Panini sticker collectors whose mascot was Pipino The Knight.

Looking closer you’ll see the letters “EPM”. They stand for “Edizioni Panini Modena”. “Edizioni” is Italian for “Editions”, “Panini” is obviously for the founders, and “Modena” is the city in Italy where the company was first established.
Usually overlooked, this little dude continues to appear on Panini packaging for now.
Just for fun, here are a few other images of Pipino The Knight found on pins/buttons from the 1970s. These were made for promotional purposes and club members.



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