An E-Mail From Upper Deck

This evening I received an e-mail from Upper Deck that stated the following:

Just a quick heads up, but UD was unable to renew its football card license with NFL Properties for the 2010 NFL season.

A formal press release will be forthcoming from the NFL, but just wanted you to know about it.

And just in case you’re looking for a statement from UD, here’s a quote that you can attribute to Richard McWilliam, Upper Deck’s CEO and Founder:

“Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players’ Association, as well as its multiple entertainment licenses.”

I really don’t know what to say.  In my opinion, Upper Deck created some of the best high-end football card products The Hobby has ever seen.  I am a huge fan of ’09 Ultimate Collection Football this year.  From the e-mail I received, it sounds like they plan on concentrating their efforts more on their college football and hockey card products.  Its just not going to be the same without products like Ultimate Collection and Exquisite hitting the market.  I am looking forward to seeing what their high-end NCAA products will look like.  2010 NCAA Sweet Spot looks great and it will be exciting to see what else they can come up with.  It just won’t seem the same without Upper Deck producing NFL products.  ’09 Exquisite will be the last NFL product made by Upper Deck for awhile.  When will these people learn!!!!  The collectors will tell you who made the best products.  Why don’t these organizations listen to collectors when it comes to licenses?