Under The Tree: O.J. Simpson “The Juice” Shindana Toys Super Pro Action Figure

Looks like Barbie has a new neighbor. I think Ken might have some competition. That white Bronco would look nice parked in front of Barbie’s Dream House.

Shindana Toys (a division of Operation Bootstrap Inc.) released the O.J. Simpson “The Juice” Super Pro Action Figure in 1975.

Fully licensed by O.J. Simpson Enterprises, Inc., this action figure was at the time the only one on the market that featured the likeness of All-American running-back O.J. Simpson.

Measuring 9.5″ tall this action figure features a fully-jointed vinyl body. Accessories include helmet, shoulder pads, jersey, pants, two-toned football shoes, striped socks, and football.

In addition to the standalone action figure, Shindana Toys also made an O.J. Simpson “The Juice” Super Pro Set. The set comes with a football suit, football helmet, pads, shoes and football, running suit, sweat socks, tennis shoes, tank top, shorts, boat with oars, 3 hurdles, weight set with stands, tennis racket with frame and ball.

A variant of the Super Pro Set exists. Some of the O.J. Simpson sets were packaged with a red running suit and white tank top/shorts that have the letters “D J” on them. Shindana Toys made a similar action figure of Dr. J.

Many toy companies substitute unused clothes for the original clothes when the figures are at the end of their run. Shindana Toys sold more O.J. Simpson figures than Dr. J figures.

In this case, it looks like Shindana Toys made a decision to substitute Dr. J clothes because it appears they made variant O.J. Simpson decals by removing the “r.” from the Dr. J decals making it appear to be “O J” but its really “D J”. I guess they hoped nobody would notice. If you look fast enough that “D” looks like an “O”.