Tomorrow is “Force Friday”, which means a whole lot of new Star Wars merchandise hits the store shelves. Most of this new stuff pertains to Star Wars: The Force Awakens which comes out on December 18, 2015. I’ve been a big Star Wars fan for years, so I’m looking forward to seeing where they take the story from where it left off with Return of the Jedi. Star Wars was the first series of films that I can remember watching that heavily relied on each other. When Revenge of the Sith was released in 2005, I really thought that was it. But here we are a little more than three months away from Episode 7. Obviously these movies make tons of money, so it would almost be nuts if they didn’t keep the story going.
Topps and Star Wars have had a long relationship. In 1977, Topps released their first set of Star Wars trading cards. It is the first of five series they made for the first film. Series 1 consists of (66) cards and (11) stickers. As you can imagine, the cards feature photos of scenes from the movie. Complete boxes of this stuff are in huge demand. Collectors have been known to spend $1,000.00+ for a single box depending on it’s condition.
Topps continues to roll out Star Wars products. Many of the autographs you pull from today’s Star Wars products are worth what a box of this stuff costs now. One of the coolest Star Wars items Topps has rolled out is their digital card trader app. It currently has 100k+ users, and fans have been spending quite a bit on the rarer digital cards.
There is a whole science when it comes to collecting Star Wars merchandise. Collectors basically just want everything. It wouldn’t surprise me if you have people in Target tomorrow asking if they can buy Star Wars stuff that isn’t for sale like the display stands. If it has a Star Wars logo on it, they gotta have it.