Panini Teases Us With Their ’12 NSCC Promo Plans

One of my favorite things to report on each year are the promos being given out during the National Sports Collectors Convention.  I love dishing out the details on what they look like and how you can get your hands on them.  The only company I haven’t talked much about is Panini.  Panini has been slowly teasing the public on their promo plans this year.  Its only a matter of days before all of their plans are unveiled, but here is what we know so far.

Panini will be holding an exclusive VIP event for high-rolling collectors.  Collectors that spend at least $6,500.00 at D & A Card World, Blowout Cards, Atlanta Sports Cards, Pittsburgh Wholesale, and/or Marty’s Sports Cards will be invited to this rare event that takes place the night of 8/4.  This event will work much like the Industry Summit distributors attend each year, except this time its for collectors.  On arrival, you will find elusive Black Boxes filled with rare gems, Hall of Famers signing autographs, case battles with ’11-’12 Elite Hockey and ’11-’12 Limited Basketball, plus more.

The following products will earn you “Panini Bucks” towards your invitation:


  • 2011 Limited
  • 2011 Prime Cuts
  • 2011 Contenders


  • 2011-12 Gold Standard
  • 2011-12 Limited
  • 2011-12 Past & Present


  • 2012 Elite
  • 2012 Prestige
  • 2011 Totally Certified
  • 2011 Playbook
  • 2011 Prime Signatures


  • 2011-12 Elite
  • 2011-12 Contenders
  • 2011-12 Rookie Anthology

Only 50 collectors will be able to attend this event.  It sounds really cool, but I don’t see 50 people spending $6,500.00.  That’s a lot of cash.  I’d love to get my hands on a ticket to this, but I’m not spending that kind of money.  If any of those dealers are reading this, I’d be more than happy to take one or two of those invitations off your hands 🙂

Panini will also have their regular box break redemption program going on at their booth and it won’t require you to spend $6,500.00.  They haven’t gone too much into detail about it, but it will probably work like in previous years.  Open a 2011 or 2012 product at the Panini booth, and receive a promo pack.

Here are a few previews of the promos:


Panini calls this their “Cracked Ice” design.  It was first featured in the Father’s Day promotion.



Randomly inserted within the ’12 NSCC Panini promo packs will be redemptions for the actual printing plates used to print box covers.

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